Turn Compliance into Connection
The static label is dead. Transform your product into a dynamic digital asset with SIX.
From "Nice to Have" to "Right to Play". The era of voluntary transparency is over. A tidal wave of regulation is reshaping the global market, driven by the EU's Ecodesign for Sustainable Products Regulation (ESPR) and the Green Claims Directive. By 2027, textiles and CPG products sold in major markets will require a Digital Product Passport (DPP) - a verifiable, digital record of a product's journey, chemistry, and circularity.
Simultaneously, a new generation of consumers is demanding proof, not just promises. They are scrutinizing "green" claims, seeking authenticity, and prioritizing brands that offer easy paths to repair and resale.
For brands, this presents a crossroads: treat this shift as a compliance burden, or seize it as an opportunity to deepen customer loyalty.
SIX is Your Bridge to the Digital Twin
SIX empowers brands to create scannable, interactive, and compliant digital identities for every physical product. Meet the new legal standards and exceed customer expectations.
A Compelling Customer Experience
Don't just show data; tell a story. When a consumer scans a SIX label, they don't see a spreadsheet. They enter a curated digital experience that mirrors the quality of your physical product.
1. Beyond the "Nutrition Label": While we display mandatory data (provenance, composition, carbon footprint), we present it through an engaging, branded interface.
2. Actionable Circularity: Link consumers directly to your repair services, care guides, or instant trade-in platforms with a single tap, turning a passive product into an active service relationship.
3. Rich Media: Replace cryptic laundry symbols with video tutorials on product care to extend the life of the item.
Easy for the Brand to Manage
We understand that supply chain data is messy. SIX simplifies the chaos.
1. Single Source of Truth: Our platform connects and brings together data from your existing PLM, ERP, and supply chain partners into one central place for managing customer-facing CX content.
2. Dynamic Updates: Regulations change but your labels shouldn't have to. Update compliance certificates, care instructions, or marketing content digitally, without ever needing to reprint physical packaging.
3. Interoperability: Built on global standards (like GS1 Digital Link), ensuring your data is machine-readable by regulators, retailers, and recyclers alike.
Frictionless to Get Started
You don't need a multi-year IT overhaul to launch a Digital Product Passport. SIX is designed for speed and scalability.
1. Pilot to Portfolio: Start with a single "hero" collection in weeks, not months. Test engagement, gather insights, and scale across your SKUs as you grow.
2. Low-Lift Integration: Our data connections map to your current systems, minimizing the burden on your internal teams.
Industry Applications
For Textiles & Apparel
The fashion industry is the primary target of the new EU ESPR and PFAS regulations. SIX helps you navigate:
- Traceability: Visualize your supply chain from Tier 1 assembly to Tier 4 raw material extraction.
- Material Compliance: Instantly disclose fiber composition and chemical safety (e.g., PFAS-free status) to avoid border delays.
- Resale Revenue: Authenticate items for peer-to-peer resale, protecting your brand equity in the secondary market.
For Consumer Packaged Goods (CPG)
Space on packaging is limited; the demand for information is infinite.
- Deep Disclosure: Go beyond the physical package to share detailed ingredient sourcing, allergen profiles, and nutritional depth.
- Smart Recycling: Provide localized disposal instructions based on the consumer's location, ensuring your packaging actually gets recycled.
Hang Tag example
Including compliance plus moving into a customer experience
A Six
A Six is a curated collection of six related recommendations, displayed in a visual, mobile page. Click into an image to learn more, and swipe left/right to view the full collection.
Picks
Sixes are made up of 'Picks', which include compliance information plus any CX content such as education, care instructions, or additional products for example. Click into each pick to learn more.
Central Management
A central function manages the content inside of Sixes; A scalable product management hierarchy allows you to re-use pick components across products.
Ecosystem Connect
Our platform connects and brings together data from your existing PLM, ERP, and supply chain systems into one central place for CX content.
Get Started
Turn Compliance into Connection