The Recommendation Platform Built for Employees
SIX is a recommendation platform that equips frontline employees — store associates, service teams, and hospitality staff — to deliver personalized recommendations at scale. By activating the employee channel, brands deliver the personalized, authentic connection today's consumers expect — scaling the revenue and customer engagement frontline teams provide.
AI-Powered Recommendation Platform
AI powers every stage of the recommendation lifecycle — Collect, Curate, Share, Organize, and Optimize — making employee-led recommendations scalable for any brand. Point SIX's AI Load to your commerce site to instantly import hundreds of products, and use AI Create to generate personalized recommendations.
The SIX recommendation lifecycle: six stages
1.0 Collect
Build a library of recommendations, called Picks. Use AI Load to import thousands of products instantly from your commerce website — no IT integration required — and use AI Create to generate experience content picks such as places, education, or calls to action. SIX can then connect to a live product catalogue so Picks stay in sync.
2.0 Curate
Curate Picks into a Six — a visual, mobile collection of six related recommendations. Using AI Create, the SIX recommendation engine helps customer-facing teams assemble the right Six for each customer. SIX can connect to customer data to further inform AI-powered recommendations.
3.0 Share
Share a Six with customers via text, WhatsApp, email, or in person with a QR code. Enterprise customers can enable in-app Messaging with Twilio embedded. Customers can re-share a Six with friends and family, creating a referral network effect.
4.0 Organize
Manage recommendations across your organization with a three-tier org hierarchy, role-based governance, and visibility within and across teams. Employee and customer engagement metrics are available at the global level, team level, and the individual user level.
5.0 Connect
Connect SIX to your existing systems to power three things: a live product library from your product database; in-app messaging with CRM contact data; and next-best-recommendation logic, where CRM and POS data — a preference, a past purchase, time since last visit — map to tailored recommendations.
6.0 Optimize
SIX's AI-powered engine surfaces Next Best Actions for each employee — so frontline associates can scale personalized outreach while keeping a human in the loop. Track customer engagement and revenue metrics across the organization, by location, and by employee — learning and improving results over time.
An approach that scales the employee
Traditional clienteling is complex, costly, and hard to scale — which is why it has historically been limited to luxury. SIX changes that. By making personalized recommendations faster to launch, quicker to deliver value, and more scalable for the employee, SIX makes the clienteling ROI equation work for any brand. Here's the approach that makes it possible:
AI to maximize value
AI powers every part of the lifecycle in SIX, from onboarding to optimization. Load products instantly with AI—no costly integrations needed—and use AI to enhance and scale human-led recommendations.
Experiences also
True personalization goes beyond product recommendations. Delivering trend-led content—like trends, education, and local insights—is a critical layer to a differentiated and personalized customer experience.
Personalization that scales
SIX puts the employee at the centre — built to equip them for true 1:1 personalization (not to become a marketing campaign tool, which you already run through your CRM and marketing automation). The "Six" format makes personalization scalable from day one — pre-curated, instantly shareable collections — while the AI recommendation engine delivers AI-assisted, human-in-the-loop suggestions to every employee.
Scalable team management
SIX balances corporate control with employee creativity. While a central function manages libraries, frontline teams can further customize to create their own recommendations while keeping full central visibility.
Built for adoption
SIX combines a consumer-style experience with enterprise power. Employees can share recommendations or customize their own, and features like peer visibility, notifications, and trackable attribution make the platform easier to adopt.
Works with your ecosystem
Brands can start using SIX on Day 1 with immediate value. Use AI Load and AI Create to prove value quickly, then expand use-cases by connecting to your existing CX ecosystem—from CRM to POS.
Together, these capabilities make SIX fundamentally different from traditional clienteling software — faster to launch, built for any brand, and designed to scale.
Customer Engagement Capabilities
Curate a visual page of recommendations
At the heart of SIX is the Six — a curated collection of six items displayed as a visual, mobile webpage.
Each Six is built from six Picks. Picks go beyond products to include things like services, experiences, education, or places — each with its own call-to-action: purchase, read, view map, and more.
Corporate teams create parent Sixes that cascade to associates as a starting point. Associates can also build their own custom Sixes, with central visibility into everything created across the team.
Collect any type of recommendation
A Pick is the building block of a Six. Picks can be products, experiences, stories, education, places, or calls to action — anything that drives customer engagement. Each Pick includes a description, image, searchable terms, and shoppable links.
Point AI Load at your commerce site to instantly load thousands of products. No integration required — pilot immediately, then connect to your product data system when you're ready.
Use AI Create to generate experience Picks from scratch, or add existing content.
Share Sixes with customers
Employees can share Sixes throughout the customer journey — after a purchase, between visits, or in response to customer interest.
Sixes can be sent via text, WhatsApp, email, concierge chat, or shared in person via QR code. Enterprise customers can send text and WhatsApp directly from SIX's built-in messaging.
Customers view Sixes without downloading anything. They can also share Sixes with friends and family. SIX amplifies word-of-mouth — making referrals easier, faster, and trackable.
Enterprise Capabilities
In-App Messaging and CRM Connect
SIX includes built-in messaging powered by Twilio. Frontline associates send Sixes and engage with customers directly from the app. Opt-in workflow scenarios capture compliance.
Connect your CRM to bring in customer contacts, preference data, and any other customer data point. Associates can add new customers in SIX and capture new preferences data — new records sync to the CRM.
Messaging can be assigned at the team level, so any available associate can respond when the primary contact is offline.
Organize
SIX combines centralized management with associate-level personalization.
Corporate admins manage the organization hierarchy, associate setup, and master libraries of Picks and Sixes that cascade to stores and frontline teams.
Associates personalize Sixes with their own commentary, or easily build their own recommendations — with central visibility into both. Peer Sixes are visible across the team for creative inspiration.
Analytics
SIX tracks engagement for every Six sent — customer opens, views, and call-to-action clicks in real time.
Metrics roll up by organization, brand, store, location, and associate. Central teams see aggregated data; stores and associates see their own.
Picks with CTA links track revenue, with the Six as the source. Connect your revenue, POS, or commerce system to attribute direct revenue.
Ecosystem Connect
SIX connects into your existing tech stack — POS, CRM, commerce, and data systems — to map to additional customer journeys and workflows.
Connecting SIX to your existing systems powers three things: a live product library from your product database; in-app messaging with CRM contact data; and next-best-recommendation logic, where CRM and POS data — a preference, a past purchase, time since last visit — equip employees with AI-assisted recommendations while keeping a human in the loop.
Start with no integration at all. Connect more as you scale, through SIX APIs and connectors, backed by a team that has connected hundreds of enterprise customer ecosystems.
Frequently Asked Questions About Recommendation Commerce
What is a Pick and a Six?
A Six is a curated visual collection of six related recommendations — products, experiences, articles, or places — sent from a brand associate to a customer via text, WhatsApp, email, or QR code. Each Six is made up of individual Picks, which can have specific calls-to-action like Buy, Read, View Map, or Book. Customers view Sixes in a mobile-friendly format with no app download required, and can re-share them with friends and family — digitizing the referral channel.
How is SIX different from traditional clienteling software?
Traditional clienteling has historically been limited to luxury retail because the manual time and cost per recommendation only paid off at high average order values. SIX uses AI to collapse that time and cost — making the clienteling ROI equation work for any brand, in retail, travel, hospitality, and services. SIX is also built around the employee, not as a marketing-automation tool that broadcasts on their behalf.
How do customers receive a Six?
Customers receive a Six via text, WhatsApp, email, in-app messaging, or in person through a QR code. They view the Six in a mobile-friendly format with no app download required, and can interact with each Pick through its specific call-to-action — like Buy, Read, View Map, or Book. Customers can also re-share a Six with friends and family.
How does SIX measure ROI on recommendations?
SIX tracks engagement and revenue metrics for every Six sent — including customer opens, views, call-to-action clicks, and shares — in real time. Metrics roll up by organization, brand, store, location, and associate. Picks with CTA links can track revenue directly, and SIX can connect to your revenue, POS, or commerce system to attribute influenced revenue.
What is recommendation commerce?
Recommendation commerce is a category of commerce in which personalized, human-led recommendations — delivered by a brand's customer-facing employees — drive product discovery and sales. It contrasts with mass digital advertising and with algorithmic recommendation engines: the recommendation comes from a person, is curated, and is sent directly to a known customer.
Do I need IT integration to use SIX?
No. SIX can be launched without integrations. Product catalogs load instantly via AI Load directly from your commerce website, and frontline teams can start sending Sixes on day one. When you're ready to scale, SIX connects to your existing CRM, CDP, POS, and commerce systems through connectors and APIs.
Is SIX only for luxury brands?
No. While clienteling has historically been limited to luxury, SIX makes personalized recommendations viable for any brand by using AI to reduce the time and cost of every recommendation. SIX is used across retail, travel and tourism, hospitality, and services — any industry where employees interact directly with customers.
Can SIX scale across a large organization?
Yes. SIX includes three-tier organization governance, role-based admin, and SOC 2 security, with engagement metrics visible at the global level and the individual associate level. Corporate teams manage master libraries of Picks and Sixes that cascade to stores and frontline teams, while associates retain creative freedom to customize and create their own Sixes — with central visibility into both.
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