Personalization Matters More Than Ever
Personalization Matters More Than Ever
Personalization Matters More Than Ever
The Upside Is Clear
Companies that excel at personalization generate 40% more revenue from those activities than average players; Shifting to top-quartile performance in personalization would generate over $1 trillion in value across industries. [1]
The Downside Is Also Clear
The downside of getting personalization wrong is multiplying. 76% of consumers get frustrated when their experience isn’t personalized; If consumers don’t like their experience, it’s easier than ever to choose something different. [1]
The Upside Is Clear
Companies that excel at personalization generate 40% more revenue from those activities than average players; Shifting to top-quartile performance in personalization would generate over $1 trillion in value across industries. [1]
The Downside Is Also Clear
The downside of getting personalization wrong is multiplying. 76% of consumers get frustrated when their experience isn’t personalized; If consumers don’t like their experience, it’s easier than ever to choose something different. [1]
The Upside Is Clear
Companies that excel at personalization generate 40% more revenue from those activities than average players; Shifting to top-quartile performance in personalization would generate over $1 trillion in value across industries.
The Downside Is Also Clear
The downside of getting personalization wrong is multiplying.
76% of consumers get frustrated when their experience isn’t personalized; If consumers don’t like their experience, it’s easier than ever to choose something different.
But current efforts to drive personalization are falling short
But current efforts to drive personalization are falling short
But current efforts to drive personalization are falling short
Most companies rely on traditional CX channels like email, digital ads, social media, and web recommendations. However, these channels are becoming more saturated and expensive, while yielding diminishing returns. These channels are also not designed for one-to-one engagement: they tend to be from ‘corporate’ for one-to-many communication, and are more public forums vs private personalized engagement.
Most companies rely on traditional CX channels like email, digital ads, social media, and web recommendations. However, these channels are becoming more saturated and expensive, while yielding diminishing returns. These channels are also not designed for one-to-one engagement: they tend to be from ‘corporate’ for one-to-many communication, and are more public forums vs private personalized engagement.
It’s also time to rethink where you run your valuable CX journeys
It’s also time to rethink where you run your valuable CX journeys
It’s also time to rethink where you run your valuable CX journeys
Furthermore, many existing channels are controlled by companies that you or your customers may no longer align with - on values, privacy, and in what customer experience is delivered. Brands are growing tired of the status quo—and so are consumers. It's time to reclaim more direct ownership of customer engagement.
Furthermore, many existing channels are controlled by companies that you or your customers may no longer align with - on values, privacy, and in what customer experience is delivered. Brands are growing tired of the status quo—and so are consumers. It's time to reclaim more direct ownership of customer engagement.
A Fundamentally New Approach is Needed
A Fundamentally New Approach is Needed
Equipping your customer-facing
team members to deliver personalized CX.
Equipping your customer-facing team to deliver personalized CX
There is an obvious approach that has not been leveraged: equipping your customer-facing team members to deliver personalized CX. By utilizing a purpose-built solution for frontline employee recommendations, businesses can drive personalized customer engagement at scale. This unlocks the true value of personalization and creates powerful network effects by enabling your customers to easily share recommendations with their networks.
(And frontline employees are an under-utilized ‘channel’; There are 2.7 billion deskless workers compared to 1 billion desktop workers — yet deskless workers have been underserved by technology.)
Our Solution is Driving Innovation in Two Key Categories
Our Solution is Driving Innovation in Two Key Categories
A Fundamentally New Approach is Needed
Equipping your customer-facing team members to deliver personalized CX.
There is an obvious approach that has not been leveraged: equipping your customer-facing team members to deliver personalized CX. By utilizing a purpose-built solution for frontline employee recommendations, businesses can drive personalized customer engagement at scale. This unlocks the true value of personalization and creates powerful network effects by enabling your customers to easily share recommendations with their networks.
(And frontline employees are an under-utilized ‘channel’; There are 2.7 billion deskless workers compared to 1 billion desktop workers — yet deskless workers have been underserved by technology.)
Customer Experience (CX)
We’re redefining how businesses engage customers. Traditional CX channels like email, web, and social have had little innovation for years. Equipping your team is like adding a new channel that delivers immediate and effective ROI. We’re also creating a future where consumers capture and share their preferences in SIX.
Employee Experience (EX)
We’re also extending what employee experience platforms deliver. These platforms today focus on back-office functions, such as Internal Communications, Collaboration, Training, or HR Operations. We’re expanding this to the critical front-office function - empowering employees to drive personalized CX at scale and deliver measurable revenue impact.
Our Solution is Driving Innovation in Two Key Categories
Customer Experience (CX)
We’re redefining how businesses engage customers. Traditional CX channels like email, web, and social have had little innovation for years. Equipping your team is like adding a new channel that delivers immediate and effective ROI. We’re also creating a future where consumers capture and share their preferences in SIX.
Employee Experience (EX)
We’re also extending what employee experience platforms deliver. These platforms today focus on back-office functions, such as Internal Communications, Collaboration, Training, or HR Operations. We’re expanding this to the critical front-office function - empowering employees to drive personalized CX at scale and deliver measurable revenue impact.
A New Way of Solving a Known, Significant Problem
A New Way of Solving a Known, Significant Problem
A New Way of Solving a Known, Significant Problem
We've Done This Before
We've Done This Before
We've Done This Before
As repeat founders in enterprise software, we previously created a transformative solution for CMOs to tackle a major back-office problem: marketing planning and measurement. We created a category-leading company, working with customers including Gap Inc, TJX, Dell, and Unilever. Now, we’re bringing that experience to the front office.
As repeat founders in enterprise software, we previously created a transformative solution for CMOs to tackle a major back-office problem: marketing planning and measurement. We created a category-leading company, working with customers including Gap Inc, TJX, Dell, and Unilever. Now, we’re bringing that experience to the front office.
Inspired by diverse experiences & conversations
Inspired by diverse experiences & conversations
Inspired by diverse experiences & conversations
Brands have been asking us how to cut through the noise and engage better with customers; we were experiencing the power of recommendations in our personal lives and envisioning how this everyday process could be digitized; and businesses globally have been realizing the need to better enable their frontline employees. From these ideas, SIX was created.
Brands have been asking us how to cut through the noise and engage better with customers; we were experiencing the power of recommendations in our personal lives and envisioning how this everyday process could be digitized; and businesses globally have been realizing the need to better enable their frontline employees. From these ideas, SIX was created.
One person described our product as feeling like receiving a thoughtful gift — a personal, human connection that bridges the digital and real world. Our vision for SIX is to enable shared experiences and to foster more meaningful connections, for brands and customers alike.
Kristine Steuart and T.J. Begley Co-CEOs
One person described our product as feeling like receiving a thoughtful gift — a personal, human connection that bridges the digital and real world. Our vision for SIX is to enable shared experiences and to foster more meaningful connections, for brands and customers alike.
Kristine Steuart and T.J. Begley Co-CEOs
Customer Experience (CX)
We’re redefining how businesses engage customers. Traditional CX channels like email, web, and social have had little innovation over the years! Equipping employees is like adding a new channel that delivers immediate and effective ROI. We’re also creating a future where consumers capture and share their preferences in SIX.
Employee Experience (EX)
We’re also extending what employee experience platforms deliver. Platforms today focus on the back-office functions. We’re expanding this to the critical front-office function - empowering employees to drive personalized CX at scale and deliver measurable revenue impact.
Our Solution is Driving Innovation in Two Key Categories
Investors
Investors
Investors
