AI-Powered Clienteling for Retail
SIX is the recommendation platform built for retail. Equip sales associates to send personalized product recommendations, styling advice, and clienteling outreach via text, WhatsApp, email, or QR code — and turn every customer interaction into a measurable revenue and engagement moment.
SIX delivers AI-powered recommendations — products and experiences — built to scale across your frontline teams. Launch quickly without IT integration, then connect in your CRM, POS, and product data as you're ready to deepen and scale recommendations.
How retail teams use SIX
SIX equips retail frontline associates, store managers, concierge teams, and clienteling specialists to personalize their engagement with customers, delivering effective and efficient revenue impact. Teams use SIX across three distinct parts of the customer journey - from engaging with existing customers to acquiring new ones.
Clienteling at scale
Equip sales associates and clienteling specialists to send personalized outreach to known customers — post-visit follow-ups, new arrival alerts, and styling recommendations. Unlike traditional clienteling, SIX is fast to launch and AI-powered — making personalized retail engagement viable for any brand, not just luxury.
See how SIX powers retail clienteling →In-store customer experience
Turn every product table, service desk, and in-store event into a personalized engagement moment. Customers scan a QR code in-store to access a curated Six — local pairings, styling guides, care instructions, or upcoming events — extending the experience beyond the visit and capturing the relationship for future outreach.
See how SIX works in-store →New customer acquisition
Every Six sent by your associates can be re-shared, expanding your reach into the friends-and-family channel — the highest-trust acquisition source in retail. Also coming soon: curated Sixes also surface in AI answer engines, putting your brand in front of new customers actively looking for recommendations.
See how SIX drives new customer growth →Personalized retail drives measurable revenue
Personalized recommendations are an efficient and effective growth channel. According to McKinsey, personalization can reduce customer acquisition costs by as much as 50 percent, lift revenues by 5 to 15 percent, and increase marketing ROI by 10 to 30 percent.
— McKinsey & Company, What is personalization?
5-15%
Revenue lift
10-30%
Marketing ROI improvement
50%
Lower acquisition costs
From a SIX retail customer: results
Vestis Fashion Group — operating brands Max Mara, Weekend Max Mara, Marella, and Max & Co. in Western Canada under license — has achieved a 21% average conversion rate on Sixes created by their top associates, with 50% higher AOV across all sales closed from Sixes.¹
Read the full Vestis story
"We wanted to deepen our customer connections, but we didn't want to get bogged down in a complex and costly IT project. We needed a solution that quickly enabled our team to do what they do best - engage and inspire."
Retail use case examples: clienteling, post-purchase, and acquisition
Real examples of Sixes that retail teams send across every stage of the customer journey — from new product discovery to post-purchase care to compliance-ready digital product passports.
Showcase a new product collection with curated styling, philosophy, sustainability content, and shoppable picks — turning every product launch into a personalized story your associates can share with their best customers.
View Six →
Extend the customer relationship after the sale with personalized after-care content, product education, warranty information, and recommendations for complementary items — increasing customer lifetime value through post-purchase engagement.
View Six →
Re-engage lapsed or VIP customers with personalized outreach tied to their interests — exclusive events, ambassador stories, educational content, and curated product recommendations based on their preferences and purchase history.
View Six →
Meet incoming EU Digital Product Passport regulations with a customer-facing experience that goes beyond compliance — share product origin, materials, care guidance, and lifecycle information directly with every customer, turning a regulatory requirement into a brand and engagement opportunity.
View Six →Clienteling
Equip retail frontline associates to personalize engagement with customers — driving better CX, expanded revenue, increased in-store conversion, and higher average order value. SIX supports three clienteling delivery models — most retailers start with one and grow from there.
Associate-shared QR in-store
Sales associates curate a Six during a customer conversation — at the fitting room, the product table, or the service desk — and share it with the customer via QR code. The customer leaves the store with the Six on their device, ready to revisit, share with friends and family, or buy from later.
Associate-led outreach via text
Frontline associates send personalized Sixes to customers via text, WhatsApp, email, or private DMs — for post-visit follow-up, new arrival alerts, styling recommendations, or event invitations. Brands can also connect CRM customer data and enable in-app text messaging.
Dedicated clienteling specialist team
Equip a centralized concierge or clienteling specialist team to manage high-value customer relationships across multiple stores. Specialists use SIX's desktop interface to build, send, and track Sixes at scale, with connected CRM and purchase history data informing every recommendation.
Local Store Experience
Provide a local engagement experience for customers at product displays, service desks, checkout, printed take-aways, or on the hang tag. Customer self-serve engagement drives an extended customer experience and increased conversion.
Product education in-store
Customers scan a QR code at a product display, fitting room, or service desk to access mobile-ready product information — product line overviews, comparisons, materials, styling guidance, and employee picks.
In-store community and events
Connect customers to your store's local community — events, classes, ambassadors, partners, and local services — through Sixes shared at the service desk, on takeaway slips, or via in-store signage. Each Six can include direct calls-to-action like event RSVPs, class sign-ups, or local experience bookings.
Digital Product Passport (DPP)
Meet upcoming EU Digital Product Passport regulations with a customer-facing experience that goes beyond compliance. SIX provides the front-end Six that customers see when they scan a hang tag — pulling in regulatory data from your DPP system or capturing it directly, alongside any value-add content like care guides, related products, education, and stories. Turn a regulatory requirement into a brand and customer engagement opportunity.
Learn more about SIX for Digital Product Passport →Top-of-funnel: discovery and acquisition
Sixes created in clienteling and in-store experiences also drive top-of-funnel growth — by digitizing the friends-and-family referral channel, becoming discoverable in AI answer engines and search, and educating employees to convert more browsers into buyers.
Activate the friends-and-family channel
Every Six sent by your associates can be re-shared by customers — to friends, family, and personal networks — extending your reach into the highest-trust acquisition source in retail. According to Nielsen, 88% of consumers trust recommendations from people they know above all other forms of marketing¹.
¹ Nielsen Global Trust in Advertising, 2021 — 88% of consumers trust recommendations from people they know above all other forms of marketing.
Discoverable in AI engines and search (coming soon)
Sixes are designed to be indexable by AI answer engines and search platforms — surfacing your brand and products when customers ask local questions like "where can I find hiking gear in Vancouver?" or "best running shoe store near me for trail running?" AI engines favor contextual recommendations from real people in real places, and Sixes are built exactly that way. This capability is in active development.
Contact us about our AI Answers early-access program →
Better conversion through employee enablement
Sixes can include internal-only guidance and education — product comparisons, new feature training, technical product knowledge — to help associates convert more browsers into buyers. Every Six is built for the perfect mobile format, ready in the associate's hand.
A modern recommendation platform for retail
Traditional clienteling solutions were built for luxury retail only — where high average order values justified the complexity and cost. SIX changes that: faster to launch, faster to value, so the ROI equation works for every brand.
AI-powered across the lifecycle
AI assists every stage of the recommendation lifecycle — from instant product loading to AI-assisted suggestions for every associate.
Beyond products
Personalization in retail goes beyond product recommendations — SIX delivers content, education, experiences, and stories.
Personalization that scales
Equip employees for true 1:1 personalization, not a marketing campaign tool — the "Six" format makes scaling easy from day one.
Scalable organization management
Balance corporate control with employee creativity — central libraries, store-level customization, and associate personalization.
Built for adoption
A consumer-style experience that retail associates start using on day one — no complex onboarding or training programs.
Connects without replacing your core systems
SIX integrates with your CRM, POS, commerce, and product data — without replacing what already works. Launch standalone, then connect when you're ready.
How Vestis Fashion Group scaled clienteling with SIX
Results from associate-led recommendations
By launching an employee-powered personalization solution at scale, and by embracing the “product plus experiences” approach, Vestis has continued to grow their relationships and brand. Engagement and Sales metrics help the team continuously evolve their recommendations impact. The result has led to strong customer experiences and direct measurable revenue results.1
1st
from decision to first sale, quickly — the first Six Vestis created resulted in a sale
21%
average conversion rate on Sixes created by the top 25% of associates
50%
higher average order value across all Vestis associates and all sales closed from Sixes
Retention: High engagement rates on recommendations have solidified brand loyalty and customer lifetime value.
Efficient: Activated existing team into a high-converting channel, without the typical marketing spend. Dramatically higher conversion rates than typical top-of-funnel channels like paid ads (1–5%) or email campaigns (2–3%)².
"SIX is a critical element in our customer engagement strategy and in driving growth."
— Harriet Guadagnuolo, VP Retail, Vestis Fashion Group
¹ Results tracked over one month of active SIX use at Vestis Fashion Group. Conversion rate (21%) measured among the top 25% of associates by usage, calculated on the Sixes they created. Average order value (50% higher) measured across all Vestis associates and all sales closed from SIX recommendations during the tracking period, compared to the brand's standard AOV baseline.
² Benchmark conversion rates for paid advertising and email campaigns vary widely by industry, audience, channel, and campaign type. Ranges shown reflect commonly cited industry averages.
Vestis Fashion Group is a retail company operating brands Max Mara, Weekend Max Mara, Marella, and Max & Co in Western Canada under license.
Frequently asked questions
What is retail clienteling software?
Retail clienteling software equips sales associates to send personalized recommendations, outreach, and follow-up to customers — extending the in-store relationship beyond the visit. Traditional clienteling platforms were historically built for luxury retail because of the high cost and complexity of deployment. Modern platforms like SIX use AI to make clienteling viable for any retailer, regardless of brand category or average order value.
How is SIX different from traditional clienteling software?
Traditional clienteling software was designed for luxury retail, where high average order values justified months-long implementations and dedicated IT support. SIX takes a different approach: AI-powered from day one, fast to launch, and built to make the clienteling ROI math work for any retailer. SIX also goes beyond products — supporting recommendations of experiences, education, events, and stories — and connects to your existing systems without replacing them.
Does SIX require integration with my POS or CRM?
No. SIX is designed to launch standalone, with no IT integration required. As your program matures, SIX can connect to your existing systems — CRM, POS, commerce, and product data — without replacing what already works. This integrate-when-ready model means retailers can prove value first and scale connections as they need them.
How does SIX support new customer acquisition?
SIX drives top-of-funnel growth in three ways: organic re-sharing into the friends-and-family channel (the highest-trust acquisition source in retail, with 88% consumer trust per Nielsen), in-store self-serve via QR codes, and emerging discoverability in AI answer engines and search platforms. Every Six sent by an associate has the potential to be re-shared to new customers.
What is SIX for Retail?
SIX is an AI-powered recommendation platform built for retail teams. It equips sales associates and clienteling specialists to send curated, personalized recommendations — including products, styling, experiences, and content — to customers via text, WhatsApp, email, or QR code. SIX launches without complex IT integration, so retailers can start in days rather than months.
How long does it take to implement SIX?
SIX launches without IT integration. Most retailers go from decision to first Six sent within days, not months. Vestis Fashion Group, a SIX customer, achieved their first sale from a SIX recommendation almost instantly after launch — demonstrating that fast time-to-value is the norm, not the exception, with SIX.
Is SIX only for luxury retail?
No. While traditional clienteling was historically limited to luxury retail due to deployment cost, SIX's AI-powered approach and fast launch make personalized retail engagement viable for any brand category. SIX serves retailers across luxury fashion, general fashion, sportswear, beauty, home, specialty, and more.
Does SIX support Digital Product Passport (DPP) requirements?
Yes. SIX provides the customer-facing experience layer for Digital Product Passport (DPP) compliance — pulling in regulatory data from your DPP system or capturing it directly. Each product's hang tag links to a curated Six that goes beyond compliance: showcasing product origin, materials, care guidance, related products, and value-add content. SIX turns a regulatory requirement into a brand and customer engagement opportunity.