AI-Powered Guest Engagement for Travel & Hospitality
Personalized travel experiences are no longer a differentiator — they're an expectation. Today's travelers research and book across an ever-expanding landscape of options, and AI search is reshaping how they discover brands. Travel and hospitality companies that can't deliver a personal, curated experience will lose guests to those who can.
SIX equips frontline teams — concierges, guest relations specialists, travel advisors, destination ambassadors, and more — to deliver personalized recommendations across hotels and resorts, destinations, tour and experience operators, and airlines. AI-powered and fast to launch, SIX gives every guest the feeling of having their own personal concierge — at the scale of every travel and hospitality brand.
How travel and hospitality teams use SIX
SIX equips frontline guest-facing teams — concierges, guest relations specialists, travel advisors, destination ambassadors, and more — to personalize every guest interaction at scale across three distinct engagement patterns.
Personalized 1:1 guest engagement
Frontline team members use SIX to engage with guests in-person, pre-trip, or post-trip — sharing visual, mobile-based collections via QR code, text, WhatsApp, or in-app messaging. From a concierge sharing dinner recommendations in-property to a travel advisor following up after a trip, every interaction becomes a personalized recommendation moment.
See how SIX powers 1:1 guest engagementGuest-led trip planning
Equip guests to plan their own trips with pre-built libraries of curated experiences — accommodations, dining, activities, and local guidance from your destination, property, or experience. AI-powered recommendations help guests build personalized itineraries, all easily shareable with friends and family before, during, and after travel.
See how SIX powers guest-led trip planningTop-of-funnel growth
Every Six shared by your team can be re-shared by guests — to friends, family, and personal networks — activating the highest-trust acquisition source in travel. Sixes also surface in AI answer engines as travelers research destinations and brands, and power local on-site marketing for destinations, tour operators, and experience providers.
See how SIX drives new customer growthPersonalized travel experiences drive measurable revenue
Personalized recommendations are an efficient and effective growth channel. According to McKinsey, personalization can reduce customer acquisition costs by as much as 50 percent, lift revenues by 5 to 15 percent, and increase marketing ROI by 10 to 30 percent.
— McKinsey & Company, What is personalization?
5-15%
Revenue lift
10-30%
Marketing ROI improvement
50%
Lower acquisition costs
Market Trends Shaping Travel & Hospitality
Three trends are reshaping how travelers discover, plan, and experience travel — and how brands compete for their attention and loyalty.
AI and digital drive measurable travel earnings
15-20%
Travel companies that holistically address digital and AI opportunities across their organization have the potential to see an earnings improvement of 15 to 25 percent — a transformation McKinsey calls a defining moment for the industry.
— McKinsey & Skift Research, The Promise of Travel in the Age of AI (2023)Spending shifts from things to experiences
65%
Global consumer spending on experiences has grown 65%, dramatically outpacing the 12% growth in spending on goods. Consumers are prioritizing what they do over what they buy — a permanent shift that's transforming demand for travel and hospitality.
— Mastercard Economics Institute, Travel Industry Trends 2023True 1:1 personalization drives 8x revenue per visitor
8x
Travel brands that achieve true 1:1 personalization see 8x improvement in revenue per visitor compared to those using basic personalization. The leap from generic segments to individual personalization isn't incremental — it's transformational.
— Incisiv & Adobe, Failure to Scale: The State of Personalization in Retail and TravelTravel use cases across the guest journey
See how travel and hospitality teams use SIX across every stage of the guest journey — from pre-trip planning, to in-destination engagement, to post-trip sharing that drives the next traveler's discovery.
A travel advisor uses SIX to build a personalized luxury accommodations Six for a known client — based on their preferences for upscale brands, spa, and après ski experiences. Delivered before the trip to set the stage and drive bookings.
View Six
A guest builds their own Whistler weekend itinerary using SIX's AI-powered recommendation engine — accommodations, dining, and après ski activities all curated to their preferences. Easily shareable with travel companions before the trip.
View Six
Based on questions from guests in-destination, a concierge or local guide shares a pre-built Six of curated après-ski bars, restaurants, and on-mountain experiences. Real-time, real-place, real-expert recommendations.
View Six
Guests share their favorite experiences from the trip with friends and family — turning a personal trip memory into a referral channel for your destination, hotel, or experience. Every share extends your reach to new prospective guests.
View SixPersonalized 1:1 guest engagement
Equip frontline guest-facing teams to personalize engagement with every guest — driving better guest experience, higher revenue per stay, and stronger loyalty. SIX supports three engagement modes, used independently or in combination across your teams.
In-person 1:1 engagement
Frontline team members — concierges, guest relations, destination ambassadors, and more — share pre-curated Sixes with guests during live experiences. Visual, mobile-based, and accessed via QR code or text, Sixes are easy to share in the moment. Guests leave with the Six on their phone, ready to revisit, act on, or share with friends and family.
Pre- and post-trip outreach
Guest-facing team members send personalized Sixes before and after trips — pre-arrival prep, in-trip guidance, post-trip follow-up, and recommendations for next visits. Delivered via text, WhatsApp, or email. No guest app download required. Businesses can also connect CRM customer data and enable in-app messaging from their SIX workflow.
Central reservations and digital concierge teams
Equip central reservations, contact center, and digital concierge teams to deliver personalized recommendations from desktop. Specialists access pre-built Sixes for their property, region, or experience, create custom ones, and send them to guests via text, WhatsApp, or email. Connect to your PMS, CRM, or booking system for messaging and full customer context.
Guest-led trip planning
Equip your guests and travel advisors with AI-powered, curated experience libraries — so trip planning becomes a personalized, shareable journey instead of a tab-juggling research project. Used by destinations, hotels and resorts, tour operators, and travel advisors to power the modern guest planning experience.
Guest-led trip planning with AI
Pre-populate a curated experience library covering accommodations, dining, activities, and local guidance — onsite and beyond. Guests search and auto-generate personalized recommendations based on their preferences, building a trip that feels custom to them. Embeds directly into your app or website.
“AI becomes the new travel planner.”
— Simon-Kucher Travel Trends Study 2026
Trip sharing with friends and family
Travel is inherently a shared experience. Once guests have built or received their Six, they can easily share it with friends and family — before travel to build excitement, during travel for real-time guidance, or after travel to preserve memories and pass along recommendations. Every share extends your brand's reach to new prospective guests.
Travel advisor planning and outreach
Equip travel advisors with pre-built collections they can share directly with clients, or build custom Sixes tailored to individual travelers. Visual, mobile-friendly, and easy to share. Advisors can also use in-app messaging for ongoing client communication, with CRM and booking system integration tying every recommendation back to the customer record.
Top-of-funnel growth
Every Six sent through SIX has secondary value: it can be re-shared, surfaced in AI search, and used to activate local discovery — driving top-of-funnel growth across three distinct channels.
Activate the friends-and-family channel
Word of mouth is the most trusted source in travel — and SIX makes it easy to activate. When guests receive a Six, they can instantly share it with friends and family, extending your brand's reach into the highest-trust acquisition channel in travel. According to Nielsen, 88% of consumers trust recommendations from people they know above all other forms of advertising¹.
¹ Nielsen Global Trust in Advertising, 2021 — 88% of consumers trust recommendations from people they know above all other forms of marketing.
Discoverable in AI engines and search (coming soon)
Sixes are designed to be indexable by AI answer engines and search platforms — surfacing your destination, property, or experience when travelers ask local questions like "what's the best après-ski in Whistler?" or "top-rated boutique hotels in Lisbon." AI engines favor contextual recommendations from real people in real places, and Sixes are built exactly that way. This capability is in active development.
Contact us about our AI Answers early-access program
Local on-site engagement
Share locally relevant Sixes at concierge desks, hotel lobbies, visitor centers, and on-site signage via QR codes. Each Six includes any call-to-action — event registration, experience sign-ups, dining bookings, and more. Mobile-friendly visual collections that drive engagement wherever your guests are.
A modern recommendation platform for travel and hospitality
Travel and hospitality brands have invested in personalization for years — loyalty programs, marketing automation, and CRM workflows. Useful, but not personal. SIX is purpose-built to insert the human into guest engagement — making real 1:1 expert recommendations viable at the scale of every travel and hospitality brand.
AI-powered across the lifecycle
AI assists every stage of the recommendation lifecycle — from instant catalog loading to AI-assisted suggestions for every team member. Trip planning, in-destination recommendations, post-trip outreach powered by AI.
Pre-built experience libraries
Pre-populated libraries of local experiences, accommodations, dining, and activities — AI-loaded for easy launch. Every team starts with a curated foundation, then personalizes on top.
Built for the visual nature of travel
Travel and hospitality is inherently visual. SIX's unique Six format delivers personalized recommendations as visual, mobile-friendly collections — making destinations, properties, and experiences come alive on every guest's phone.
Scalable organization management
Balance central control with team creativity — corporate or central libraries, property and region customization, and individual team member personalization. Built to scale from a single property to a global portfolio.
Built for day-one adoption
A consumer-style mobile experience that frontline guest-facing teams start using on day one — no complex onboarding or training programs required.
Connects without replacing your core systems
SIX integrates with your PMS, CRM, booking systems, and loyalty platforms — without replacing what already works. Launch standalone, then connect when you're ready.
Frequently asked questions
What is guest engagement software for travel and hospitality?
Guest engagement software for travel and hospitality equips frontline guest-facing teams — concierges, guest relations specialists, travel advisors, destination ambassadors, and more — to deliver personalized recommendations, outreach, and trip planning to guests. Unlike loyalty platforms or marketing automation tools, which focus on broadcast communications and points-based programs, guest engagement platforms like SIX put the personal recommendation moment at the center, scaled across the entire guest journey.
What is SIX for Travel & Hospitality?
SIX is an AI-powered recommendation platform for travel and hospitality brands. It equips frontline guest-facing teams — concierges, guest relations, travel advisors, destination ambassadors, and more — to send curated, personalized Sixes to guests via text, WhatsApp, in-app messaging, email, or QR code. SIX launches without complex IT integration, so travel brands can start in days, not months.
How long does it take to implement SIX for a travel or hospitality brand?
SIX launches without complex IT integration. Most travel and hospitality brands go from decision to first Six sent within days, not months. The platform is AI-powered from day one — your guest-facing teams can start sending personalized recommendations almost immediately, with PMS, CRM, and booking system connections added when you're ready.
Can guest-facing teams use SIX without training?
Yes. SIX is designed as a consumer-style mobile experience that guest-facing teams can start using on day one — no complex onboarding or formal training programs required. Concierges, guest relations specialists, travel advisors, and other frontline staff can build and send their first Six within minutes of getting access.
How does SIX help travel brands drive repeat bookings and guest loyalty?
SIX drives loyalty by making it easy for guest-facing teams to engage guests across the entire trip lifecycle — pre-arrival recommendations, in-destination guidance, post-trip follow-up, and seasonal re-engagement. McKinsey research shows that effective personalization can lift revenues by 5–15% and improve marketing ROI by 10–30%. SIX makes scaled, personal guest engagement viable for any travel and hospitality brand, turning one-time visitors into loyal repeat guests.
What is recommendation commerce in travel?
Recommendation commerce is a category of software built around personalized, expert recommendations — destinations, accommodations, dining, experiences, and content shared directly from a travel team member to a guest. SIX is built specifically for this category, equipping travel and hospitality brands to scale 1:1 expert recommendations across every guest interaction rather than relying on automated broadcasts or static loyalty programs alone.
How is SIX different from loyalty programs or marketing automation?
Loyalty programs and marketing automation tools are built for broadcast: tier-based perks, points accumulation, marketing emails, and segmented offers. Useful, but not personal. SIX inserts the human into guest engagement — the concierge, advisor, or ambassador who actually knows the guest becomes the source of personalized recommendations, at scale. SIX is designed to work alongside your existing loyalty programs and marketing tools, not replace them.
Does SIX integrate with my PMS, CRM, or booking system?
Yes. SIX connects to existing property management systems (PMS), CRM tools, booking platforms, and loyalty systems — without replacing what already works. The platform is designed to launch standalone first, then integrate as your program matures. This integrate-when-ready model means you can prove value first and scale connections as you grow.
What types of travel and hospitality businesses use SIX?
SIX serves travel and hospitality brands with frontline guest-facing teams across multiple categories: hotels and resorts (concierges, guest relations, central reservations), destinations and tourism boards (ambassadors, visitor center teams), tour and experience operators (guides, advisors), travel advisor agencies (advisors, planners), and airlines and cruise lines (premium service teams, concierge specialists). Any travel and hospitality brand with a frontline team and a guest relationship benefits from SIX.
How does SIX support new guest acquisition?
SIX drives new guest acquisition in three ways: organic re-sharing into the friends-and-family channel (the highest-trust acquisition source in travel, with 88% consumer trust according to Nielsen), self-serve discovery via QR codes at destinations and properties, and emerging discoverability in AI answer engines as travelers research destinations and brands. Every Six sent by a frontline team can be re-shared by guests to new prospective travelers.