Personalization at-scale for Travel
Personalized travel experiences are no longer a differentiator — they're an expectation. Brands that can't deliver will lose guests to those who can. AI is enabling brands to transform their services into personalized journeys, giving every guest the feeling of having their own personal concierge. SIX makes that a reality, equipping your teams to deliver personalized recommendations that turn visitors into loyal guests.
Market Trends
25%
According to McKinsey Digital, companies in travel that holistically address digital and AI opportunities have the potential to see an earnings improvement of up to 25 percent.
65%
According to a Mastercard study, traveller global spending on things was up 12% compared to 2019 figures — but spending on experiences has increased by 65%.
8x
Travel brands that achieve one-to-one personalization see an 8x improvement in revenue per visitor compared to those using basic personalization.
Use-Cases
SIX equips frontline team members — concierges, guest relations, ambassadors, travel advisors, and more — to personalize customer interaction at scale.
1. Personalization by Frontline Teams
Frontline team members use SIX to engage with customers either in-person, or pre or post experience. Using QR code, texting, or in-app messaging, they can send visual, mobile-based collections to engage their customers.
Learn2. Guest-led Travel Planning
Equip guests with pre-populated experience libraries from your travel area or experience, and give access to AI-powered recommendations engine to plan based on preferences. Easily shareable with friends and family.
Learn3. Marketing Solution
Sixes shared during 1-1 engagement and travel planning are easily passed along to friends and family - activating the referral channel. Sixes also drive top-of-funnel discovery as answers in AI engines, and can be used in local marketing.
LearnBusiness Impact
Increase Customer Loyalty and LTV
"Effective personalization strategies can enhance revenue and guest retention ROI by 10–30%."
Improve Customer Acquisition
"92% of consumers trust recommendations from friends and family over other forms of advertising."
Drive Increased Spend per Visit
"Highly personalized experiences lead to 110% more purchases and 40% higher spending."
Personalization by customer-facing team
SIX enables frontline teams to engage customers at every stage — in-person, pre-visit, and post-visit.
In-Person 1-1 Engagement
Pre-curated Sixes are available for frontline team members to share with customers during live experiences. Visual and mobile-based, Sixes are easy for employees to access and share via QR code or text — and customers can easily pass them along to friends and family.
1-1 Engagement Pre or Post Experience
Customer-facing associates can share Sixes before, during, or after an experience — sending them personally via text, WhatsApp, in-app messaging, or email. No download required for customers to view.
Engage from a Central Function
Equip designated associates who communicate with customers digitally. Using SIX on their desktop, associates can access pre-made Sixes for their team or region, create custom ones, and send them to guests via text, WhatsApp, or in-app messaging tied to CRM.
Travel Planning
Equip your guests and agents with curated experience libraries and AI-powered recommendations.
Guest Led Travel Planning
Pre-populate a Picks & Sixes library covering all experiences - onsite and beyond - and allow guests to search and auto-generate personalized recommendations based on their preferences. Embeds directly into your app. "AI takes over as the new travel planner." — Simon Kucher Global Travel Trends 2025
Share with Friends & Family
Travel is inherently a shared experience. Once guests have planned their trip, they can easily share Sixes with friends and family — before travel to build excitement, during for real-time guidance, or after to preserve memories and pass along recommendations.
Travel Agent Planning and Messaging
Give travel agents access to pre-made collections they can share directly with customers, or build custom Sixes tailored to individual travelers. The format is visual, mobile-friendly, and easily shareable. Agents can also use in-app messaging for ongoing communication, with CRM integration.
Marketing Solution
Sixes shared during 1-1 engagement and travel planning are easily passed along to friends and family - activating the referral channel. Sixes also drive top-of-funnel discovery as answers in AI engines.
Activate Friends & Family Channel
Word of mouth is the most trusted channel in travel — outperforming even social. When customers receive a Six, they can instantly share it with their network, activating the Friends & Family recommendations channel. Brands can track engagement via dashboards, turning every guest into a powerful acquisition channel.
Source for AI Answers
Make your Sixes AI-indexed to drive your GEO strategy and strengthen your AI search positioning. AI engines favor contextualized information from real people — and Sixes are built to deliver exactly that. Build with us! Contact us to join our "AI Answers" program.
Local Onsite Marketing
Share locally relevant information at service desks, via printed takeaways, or on digital signage. Include any call-to-action - event registration, local experience sign-ups, and more. Mobile-friendly visual collections that drive engagement wherever your guests are.
Example Sixes in Travel
Map to the Customer Journey at Discover, Experience, Retention or Expand CX phases.
Based on known customer preferences, share a personalized 1-1 engagement with a customer.
> View Six
Allow guests to search and generate personalized recommendations based on their preferences.
> View Six
Based on customer preferences or questions from customers, share a pre-made Six 1-1 with a customer.
> View Six
Guests share their experience with their Friends & Family, activating the recommendations channel.
> View SixFor employees and guests.
Incorporate AI-driven planning and recommendations offerings to your employees and guests.
