Be the answer in AI search
Consumers are quickly defaulting to AI search to guide their choices, evaluate brands, and to discover new ones. As highlighted by McKinsey, winning brands will rethink their approach to digital content1.
Here are 3 key approaches to surface as answers in AI search:
Human expertise
AI engines favour and cite real expertise and first-hand experience from people, not anonymous content.
Manage team members in SIX
👋 After more than a decade welcoming people through our doors, I recommend…
Local context
People ask local questions. Expert-curated local recommendations are a large driver of AI visibility.
Manage your regions in SIX
Rich answers
Skip the AI slop. Give complete answers with visuals, stats, links, and rich content, not just products.
Create rich recommendations
A “Six” is six curated picks - a product, a place, or a how-to for example, each with its own description, links, CTAs, and map views.
Sign up to our beta program:
Meet with Kristine
Introductory call and it can also be the intake call.
AI Answers Beta program
2 Sixes in 1 region, free
We'll create two Sixes in one region for you to see and test — these stay published and free ongoing. Expand via credits.
We create the question-answer
SIX plans the questions each Six should answer, builds the Picks, turns on AI discoverability for the Six.
Light but essential
1 hour intake with lead, 1 hour to review and approve the published Sixes — loop back for results.
SIX equips employees to share recommendations at scale. Using SIX for AI Answers is an exciting new use-case leveraging the core platform, that we're building with customers.
The first Six to show up in AI search 🎉1McKinsey, New front door to the internet: Winning in the age of AI search